Strategic Support
WEBSITES
Websites
I specialise in rich content websites — sites that convey information, explain what you do, and which are regularly updated. A website should be a company's online brochure, not a made-from-template deadsite.
You're missing an opportunity if you don't use your site as an important marketing tool, blog, CV, and a conduit into the hearts of your potential clients. As a bonus Google will then rate your website as a site containing 'expert content' and give it a boost in the search listings. Unlike most website 'designers' who simply buy in a template — for example Wordpress — I write my clients' sites in pure HTML from a blank page. Thus they load faster and cannot be hacked.
Communication
IT (Information Technology) should be only one of your channels of communication.
When a potential customer shows an interest in your company the sooner you engage at a one-to-one human level the more likely you are to win their business.
Hosting
I can host your company's domain on my server. This allows me to handle and develop your website, email, data management and some of your communication services.
I am not a robot!
IT and all things Internet but with the human touch. Stand out from the crowd and don't don't treat your potential customers like morons.
It's like a breath of fresh air on the very rare occasions you phone a company and the person who answers the phone is helpful, knowledgable and can solve your problem.
I provide a seemless blend of technology and responsive personal service to your customers.
I build websites directly from raw HTML. This has many advantages: greater security, faster load time and unlimited flexibility of content including ongoing updates and additions.
Websites made from templates tend to contain excessive amounts of code simply to modify the performance of the template. They also may contain numerous 'plug-ins' which are necessary to load html that is located on distant servers of unknown reliability.
None of this extraneous code assists Google in understanding your website and placing it in the search results.
Website design and build: £200 (£100 to commence & £100 when complete). Hosting, updating & maintenance: £35 per month for up to 8 pages, extra pages at £4 per month, payable by monthly Direct Debit.
No contract. Cancel anytime.
This cost covers design, build, maintenance, hosting and as many updates and changes as you require over time.
Registration with Google My Business is included. See below for other Google linked services.
Visibility
Though there are several search engines, in practice only Google counts. Unfortunately Google is unconcerned with anything except its own profits which are obscene. Google has been prosecuted three times by the EU and once by India. French authorities have raided Google's office in Paris and the state of Texas is pursuing legal action independently because the department of Justice investigation is taking too long.
Getting the best results from Google requires a thorough and realistic understanding of how the company works. Throwing money at Google in advertising is not the best approach.
Content & updating
Making use of Google's generic search algorithms is by far the cheapest way of getting seen in Google search results. Furthermore this method ensures prolonged visibility unlike paid for advertising which disappears as soon as the money runs out.
The two key ingredients are constant updating and substantive content. A website that is put online and rarely updated will soon vanish from the search results. Similarly, boilerplate or insubstantial content will be read by Google's algorithms and cause the website to be downgraded.
If I build and host your website you can have an email address with the same domain name as your website. For example if your domain is JoeBloggs.com your website would be JoeBlogs.com and your email address could be enquiries@joebloggs.com or joe@joebloggs.com or any titles or multiple titles.
The cost of a linked domain email is: £5.00 per month.
Your linked email has an online storage capacity of 3 GB. When you exceed this I backup older emails to offline archiving.
Such archived emails are kept for 3 years as standard or longer if you wish.
If you use Thunderbird as your email programme you can back up emails yourself offline by downloading them to your PC, MAC or external storage drive.
If you need a very large email capacity I can arrange this.
