Strategic Support
Service examples
Virtual support. Virtually anything.
Every enterprise is different so I have few absolute restrictions. Need a job doing — just try me.
I can either do as-and-when work for you at an hourly rate or quote you per job or we can agree a monthly price. Choosing the latter option means a keener price than my hourly rate and a fixed predictable cost for which you can budget more easily.
Admin
I can look after as much or as little of your business administration as you wish. For over twelve years now my clients have relied on my efficiency, wide-ranging knowledge and discretion in handling both their routine work and the sensitive problems that inevitably arise.
No matter what, I have your back. I'm always on your side.
Websites
I specialise in rich content websites — sites that convey information, explain what you do, and which are regularly updated. A website should be a company's online brochure, not a made-from-template deadsite.
You're missing an opportunity if you don't use your site as an important marketing tool, blog, CV, and a conduit into the hearts of your potential clients. As a bonus Google will then rate your website as a site containing 'expert content' and give it a boost in the search listings. Unlike most website 'designers' who simply buy in a template — for example Wordpress — I write my clients' sites in pure HTML from a blank page. Thus they load faster and cannot be hacked.
Communication
IT (Information Technology) should be only one of your channels of communication.
When a potential customer shows an interest in your company the sooner you engage at a one-to-one human level the more likely you are to win their business.
I run my own server for hosting emails and websites. This means I can control all the access and services for each of my clients' domains. Some virtual assistant companies offer email monitoring services. If they are doing so via a Wix or Go Daddy portal, for instance, you have no way of knowing how secure your communications are. What connects to where? How many AI robots are scanning your emails and harvesting sensitive information?
I can host your website in tandem with your email(s).
Technical writing
If you are selling a product or a service that requires some explanation, I can write technical data sheets, electronic brochures or make short "how to" videos for you. Here is an example of my work for an article about timber framed housing in a trade journal. "An inch of editorial is worth ten inches of advertising" is an old newspaper saying.
Dispute resolution
I took a phone call a couple of months ago from a company in Southend. They had purchased a logo off the Internet and were using it on their van and in their advertising online. Another company in Hull, using the same logo, had seen the advertising. They then copyrighted the logo and immediately wrote to the Southend company demanding removal of the logo and £10,000 in compensation. They said they were engaging lawyers. A number of heated telephone exchanges had taken place. I was asked if I could advise and/or intervene.
I phoned the Hull company pointing out that, for a logo to be copyrighted, it must be unique and not already in use. I also advised that there was a process for disputing copyright with the government Intellectual Property Office.
The following day more conciliatory phone calls took place and the matter was settled amicably without money changing hands.
Video
"A picture" as they say "is worth a thousand words." Video is even more influential than still pictures. There are numerous reasons for a company to deploy video on its website, the most obvious example is attention-grabbing advertising. But there are other reasons. If you have a product or service that needs a little explaining there is nothing better than a 'how to' video.
I can produce inexpensive short videos for you, and host them on my server if you wish.
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